29.10.1999
Belgo Zuid, London
Belgo is an international restaurant chain which serves Belgian food - moules, frites and biere - and takes Belgian idiosyncrasies as its design theme. Our strategy was to explore the formal, structural and organisational qualities of this brief beyond their intentionally kitsch origins.Mussel shells, velodromes, stomachs and intestines, barrels of bier, medieval vaults, stained glass, Brueghel...