The Victoria Beckham Hong Kong store is situated in a corner space within Landmark Shopping Centre. It is unique because it is a shallow space relative to its three broad store fronts. To maximize the interface between the store and customers, the store fronts are fully glazed with no merchandise on display, so they would function with the space inside and activate the sense of the store from all the three approaches to it. Inside, the existing structural columns are appropriated and extended as two sculptural elements in concrete for display of accessories and folded clothing, storage and seating. These two elements in the centre of the space accordingly invite customers to interact with them in a variety of ways. The ceiling is clad in mirror stainless steel to create a virtual double of the space, and engage people in a process of working out where exactly is the actual ceiling line or how tall is the space in actuality. Changing rooms are designed as a kiosk, clad in mirror too to blend with the space and provide customers with viewing surfaces. The store therefore provides a variety of experiential moments that invite different types of interaction in time and space.